SCOPE DOPE is Man Mulligan’s radar watch for the expansion, relocation, rebranding, naming, stadium, and sports-business developments that could change the identity map of sports in the United States and beyond.
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Scope Dope: How Do You Bring Back a Brand Without Just Recreating It?
Houston kept the parts fans remember—the name, colors, stars, and comet imagery—then redesigned the rest around what comes next.