SCOPE DOPE is Man Mulligan’s radar watch for the expansion, relocation, rebranding, naming, stadium, and sports-business developments that could change the identity map of sports in the United States and beyond.
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Scope Dope: If All 13 Go, the Identity Map Changes Again
A full EuroLeague migration into NBA Europe would leave far less room for new city brands—and fundamentally reshape the experiment MM has been tracking across Europe.